SEO at At first:
a technical, slightly geeky,
editorial, and truly business-oriented approach.
The main KPI is your turnover.
The days of measuring positions on SERPs are over. 2025 will mark this turning point and remain etched in the memories of merchants and SEO specialists.
We now look at the revenue generated by organic traffic and the customer loyalty techniques dedicated to this channel, which we compare to the revenue generated by other channels and solutions (GEO / Ads / SMA / Conversational / Internal Search, etc.).
- We are passionate about e-commerce.
- We have mastered the fundamentals of SEO.
- We have technical expertise.
- We have an appetite for commerce.
- We innovate, measure and integrate.
Our approach and methods break with tradition: our audit methods are comprehensive and incorporate a wide range of criteria, our semantic analyses are in-depth, our brand awareness techniques are advanced and, above all, we are involved right through to implementation because we have mastered the technological tools we use.
Welcome to 2026.
What about the GEO?
If your website and strategy are not ready, 50% of your organic traffic will drop.
Whatever we do,
we do it thoroughly.
With a keen interest in analysis and writing, I have built my SEO expertise around technical, editorial and data-driven approaches.
Today, I design content and SEO strategies that are natively integrated into complex web architectures, directly linked to technical constraints and business objectives. Working closely with development teams on a daily basis has profoundly changed my approach to SEO: crawl optimisation, performance management, data structuring and real impact on conversion.
SEO thus becomes a measurable lever, interconnected with other channels. In my Looker Studio implementations, I go beyond simple SEO KPI tracking to aggregate all data sources and offer a cross-functional view of digital performance, focused on management and decision-making. "
Maxime, SEO expert at At first
"We have had the pleasure of working with At First since the complete overhaul of our website in 2024, and we particularly appreciate the human touch in our exchanges.
Beyond the agency's technical expertise and traditional support, working with people we trust and who understand our challenges is a real plus: customised developments, SEO support, use of their translation module via Deepl or report creation module. We are completely satisfied."
Entrusting SEO to an agency that is both technical and marketing-oriented allows you to adopt a comprehensive and effective approach: technical expertise ensures that your site is fast, secure and properly structured for search engines, while marketing expertise ensures that your content is relevant, keyword-optimised and engaging for your visitors. This combination not only improves your Google ranking, but also attracts qualified traffic that can be converted into customers, something that purely technical or purely marketing SEO cannot do on its own.
Services
Grand-Est, France
Grand-Est, France